Starting this week, I will begin the comparative process of combing the web for competitors and evaluating their design approaches, content delivery and overall presence. The key is to get a better understanding of the current environment I will be up against and fortify my web presence with the best practices deemed most suitable for employment, but also to gain perspective on how to set my brand apart within this blog/editorial/lifestyle-niche landscape.
The Juvenilia
The Juvenilia embodies a certain youth-centric playfulness that’s not lacking on interesting content and well written copy. They’re focus encompasses nearly every medium I foresee covering and, as far as pure content is concerned; it’s as close a match as any. Delivery, however is another story.
They seem to be between a radical change in architecture and are currently offering an archive of blog posts containing all of their various artistic exploits over the years as well as an issuu.com flash controlled e-pub view of their first printed publication. The first issue is a sort of “best of” leftovers of their old web-format ways. Again, this is familiar territory for me being that the print version of my zine will follow a similar approach. Though that is the only similarity I can draw at this time. The site is aggregated by the usual navigation elements, but divided in it’s approach. Nearly all content is posted within the blog where it’s then categorized by medium. Where as the Issues section tries to break down the physical publication by taking the user off-site to a third party–No bueno.
Overall The Juvenilia is similar in content approach, but they’re content delivery is split in two different directions (at this time) and makes for a bipolar viewing experience. Integrating print and web into the same delivery system has it’s caveats, but it can be done with the proper understanding of each forms strengths and weaknesses and focusing both within their respective boundaries. I feel having a solid understanding of the end product will inevitably lend to the proper placement and architecture of the site both from a user experience perspective and a design forward one.
I will edit this post with more site research to come. Weeeeeeeee